Land-Based Operator
This category looks to recognise the achievements of casino operators who have not only excelled in terms of financial performance, but led the pack in terms of innovation and enhancement in the last 12 months. In many ways land-based venues are considered to be the backbone of the global gaming industry, this category rewards the company who has gone above and beyond to create the best possible customer experience.
Digital Operator
This award covers the entirety of the online sector, recognising those companies which are driving forward the dynamic and rapidly-evolving online gaming industry. The company receiving this recognition, and indeed those nominated will need to have achieved something truly special in the past 12 months to make themselves stand out in what is a crowded and very competitive marketplace.
Land-Based Product
Technology is one of the main differentiators in the modern-day casino offering, so it’s no surprise that the Land-Based Product of the Year category is one of the GGA’s most varied. Any product can be nominated if it improves the experience of the player, or the ability to run the casino for the operator. This category is not only limited to games either – the award is open to any piece of equipment, technology or feature that has played a part in enhancing the overall land-based casino experience.
Digital Product
Similar to its land-based counterpart, this award covers any feature or innovation that has improved its particular sector in the past 12 months. Nominees in this category can range from any vertical in the online space, not just games, whether it’s a payment or management system or a hardware development, nothing in the interactive space is discounted.
Land-Based Industry Supplier
This award acknowledges those who work behind the scenes, offering products and services that continually strive to meet the demands of the player. Whether you are a manufacturer, a supplier, or a provider, this category seeks to recognise the dedicated efforts of those who drive the brick-and-mortar casino and retail betting development. Whether it’s to develop, construct, or improve the games, terminals and other hardware that goes into making the modern day gambling experience as enjoyable as it is.
Digital Industry Supplier
This category rewards the providers that the industry is relying on most to take digital gaming forward to the future. In an age where the digital space is growing and changing on a week-by-week basis, these are the suppliers that are the forces behind the evolution. The Digital Industry Supplier of the Year Award praises the role that these companies play in providing operators with the tools to keep the gaming industry booming.
Customer Loyalty Program
Often one of the most unrecognised areas in the gaming industry, the customer loyalty program has one of the biggest impacts with the player’s relationship with the operator, in turn making it an essential part of any thriving business. This award serves to acknowledge the gaming industry provider whose loyalty scheme is a truly rewarding one for its customers. It recognises those firms who’s commitments to putting customer rewards at the heart of their operation sets them above others in the industry.
Property
A new addition to the GGAs Las Vegas, this award seeks to recognise properties who continue to evolve and adapt to the needs of an ever-changing consumer base. Whether you are a world-renowned casino, or a newly renovated property, or a casino that has just started to make its mark on the industry, there is one thing you all have in common, pushing the boundaries with the land-based casino experience, and the land-based casino industry would not exist without singular properties which deliver customer experiences that keep patrons coming back time after time.
